A analysis of Momolands “BAAM”: A exploitative bundle of... fun?
It has to be said: BAAM is a good music video. It’s very poppy, cheerful and playful. The girls, themselves look impeccable. It invites you to forget your worries and dance to the tune. The music might sound a bit like something you have heard before but so does many summer “bangers”. It’s catchy. There’s something more important going on here though. Momolands fans, who call themselves “Merry go rounds” are busy dancing but they are neglecting a important issue - the costumes. While Momoland are trying to make a joke by dressing up as a supposedly Mexican man, in real life “President” Trump is forcefully removing Mexican Folks and separating their children. The stereotype of Mexican Folks that Momoland is perpetuating is normalizing the every-day violence against innocent migratants at the US border. Left: A scene from Momolands new MV where Hyebin is wearing a supposedly comical Mexican outfit. Furthermore, she looks angry and forms her hand as a gun, subtly conditioning th...